Tag Archives: SEO – Search Engine Optimization

Finally, Shopify site owners can edit their robots.txt files

Shopify now allows site owners to edit their robots.txt files, Shopify CEO Tobi Lutke announced via Twitter on Friday. For Shopify sites, the robots.txt file can be edited through the robots.txt.liquid theme template. Why we care Robots.txt files tell search engines which pages of your site they can access. While …

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Search Engine Land's updated SEO Periodic Table is now live

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have one that we believe is better than ever. Along with the traditional SEO success factors and …

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Looking to leave WordPress behind? You're not alone

Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see …

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How to gain value from broken backlinks

When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO. These methodologies can be …

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Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers …

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