Tag Archives: Google

Three strikes, you're out: Google's new ad policy violations pilot

Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies. “Warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such …

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Google Ads optimized targeting gradually rolling out

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads managers. “[Optimized targeting] uses audience …

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Google expands GMB profile editing capabilities in Search and Maps

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to get their inventory discoverable online, to eligible business …

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