Tag Archives: Google Ads

Three strikes, you're out: Google's new ad policy violations pilot

Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies. “Warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such …

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Google Ads optimized targeting gradually rolling out

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads managers. “[Optimized targeting] uses audience …

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Google simplifies YouTube ad creation for SMBs

As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences …

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Google pushes back plan to block third-party cookies until 2023

Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow …

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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

In his highly-rated SMX Advanced session, “FLoC and the future of audiences,” Frederick Vallaeys, Co-Founder & CEO at Optmyzr, dug in to the technology behind Google’s privacy initiatives FLoC, FLEDGE, and TURTLEDOVE. The session also covered how to build strategies to layer on top of Google’s targeting technologies and how …

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