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Yelp Audiences allows advertisers to reach Yelp users off the platform

Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users across the web, based on their Yelp search activity, the company announced Wednesday. Targeting is based on the user’s purchase intent on Yelp and the ads do not have to lead …

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Google Posts for verified knowledge panels are going away

On July 20, 2021, Google will discontinue the ability for those with verified knowledge panels to use Google Posts. To be clear, this only impacts verified knowledge panels, not the local Google Posts you manage within Google My Business. The notice. Google has been emailing those who have used this …

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