Recent Posts

Reputation attack sites have plummeted in Google, but can still harm

Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately, the most infamous of these websites took steep hits in 2018 and have not recovered rankings in Google since. However, these sites, including Ripoff Report, …

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Next week: Actionable, expert-led content training at SMX Create

Learn actionable tactics to drive more traffic, leads, and sales with expertly crafted content: Attend SMX Create online — next Tuesday, April 13 — for just $149! Together with hundreds of search marketers, you’ll unlock a tactical, two-track journey programmed by the Search Engine Land Experts that explores the latest …

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Yelp introduces a searchable Asian-owned business profile attribute

Yelp has added “Asian-owned” to its list of available business profile attributes, the company announced Tuesday. This searchable, opt-in-only attribute enables businesses to self-identify as Asian-owned and is available free of charge. The Asian-owned business attribute within Yelp’s mobile app interface. Image: Yelp. Why we care In February 2021, overall …

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Prabhakar Raghavan, Google's head of search appoints new leads

In June 2020, Google appointed a new head of Search, Prabhakar Raghavan. Now, Prabhakar Raghavan is making some leadership changes to help him run Google Search. The company has notified the employees impacted by this change this morning. What is not changing is that Google’s Vice President of Search, Pandu …

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Google Ads' continuous audience sharing is now available from sub-accounts

Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts. Continuous audience sharing settings in Google Ads. Image: Google. …

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