Tag Archives: Social Media Marketing

LinkedIn introduces Event Ads and “boosted” posts

LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products, the professional networking platform also announced Custom Streaming integrations and Mobile Page Analytics. “Boosted” posts. Brands can now increase their post’s reach directly from their …

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The Link Saboteurs, And Why They Will Ultimately Fail

There’s an interesting thread over at SEOmoz about how some unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity and maybe even trigger some sort of rankings and/or reputational …

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SEO Tips & Tactics From A Wikipedia Insider

I am a Wikipedia administrator, and I specialize in complex investigations. When Jonathan Hochman suggested I write an article for Search Engine Land, he mentioned that this publication and its readers regard Wikipedia as a search engine. It probably comes as no surprise that my spine stiffens at that concept, …

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5 Tactics For Driving Traffic From StumbleUpon

StumbleUpon is a hot social discovery site that continues to rapidly increase in popularity. With the increase in popularity comes an increase in the potential traffic that it can drive to your sites. StumbleUpon has always been great at driving traffic and links, but lately I’ve started to notice that …

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Search Wikia Takes Steps To Crawl; Acquires Grub

Wikia, Inc., the for-profit company developing the open source search engine Search Wikia, has acquired Grub, a distributed crawler platform, from LookSmart. Distributed crawler? Crawlers are software programs used by search engines to roam the web to discover pages that are then downloaded and indexed for searching. The crawlers operated …

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How To Create A Viral Facebook App

Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It’s proven wildly popular, and companies are leveraging it to gain thousands if not …

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SEO and social: 1 + 1 = 3

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to …

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Six Content Types That Really Grab Diggers' Attention

Wonder why there’s so much effort expended by search marketers to “make” the Digg homepage?It’s straightforward, really: once you’ve impressed this discerning group of users, your content has a chance to be seen by hundreds of thousands of people, bringing your site traffic, and more importantly, links. Delivering content in …

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