Tag Archives: SEO – Search Engine Optimization

Looking to leave WordPress behind? You're not alone

Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see …

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How to gain value from broken backlinks

When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO. These methodologies can be …

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Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers …

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SEO and social: 1 + 1 = 3

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to …

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Using Your Search Engine Presence To Benefit Your Customers

In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things include quality products, great service, reasonable prices, and solutions that increase profits. But, what would they really want if they could have anything from you? How about more customers? …

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Bruce Clay’s Advanced SEO SMX West Dream Agenda

Experienced SEOs understand the need for keeping up on changes in the constantly evolving search space. That’s why I’m so passionate about continuing SEO education and training. The upcoming SMX West conference taking place March 2-5 in Santa Clara, CA, is one such opportunity I recommend to fellow advanced-level SEOs. …

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