Tag Archives: Search Marketing

LinkedIn Finally Officially Unveils Self-Service PPC Ads

After more than two years of beta testing, LinkedIn’s self-service PPC ad offering, now called LinkedIn Ads, officially launched today. The service, launched in beta in July 2008 under the name LinkedIn DirectAds, originally offered targeting by geography, job function, industry, company size, seniority, age and gender. Now, with the official …

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Why Search Marketers Are The Future Media Planners

Display and search – are search marketers becoming the new media planners Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers? Just three years ago, these two groups of people would be completely segmented, often sitting at opposite ends …

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A Beyond Average Look At Search Ad Position

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position. Despite careful studies showing, including one by RKG in 2006, and confirmation by Google in 2009 that conversion performance doesn’t vary much by position, …

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Adwords For Video Gets Reporting Enhancements

Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average …

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Marin Software Files For IPO

Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been determined.” Marin …

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Bing Ads Sticks With Improved Reporting Interface

Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to the old reporting version. The updated reporting UI includes: A new, Wunderbar-style navigation for faster access to reports Report creation in half the clicks A simpler, …

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