Tag Archives: Search Ads

Online Advertising Continues To Grow: Q3 Worth $5.2 Billion

Online ad revenues recorded 25 percent year-over-year growth for a $5.2 billion dollar performance in the third quarter, according to the IAB. Growth from last quarter was a less impressive 3 percent, however. The Internet is on pace to break $20 billion in ad revenues this year, compared with $16.9 …

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FDA Cracks Down On Pharma Search Ads

The U.S. Food and Drug Administration (FDA) has sent letters to a number of pharmaceutical manufacturers to alert them that they were in violation of acceptable marketing practices in relation to their paid search marketing campaigns. The basic gist of the letter is that when these pharmaceutical companies advertise on …

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How To Maximize SEM Efforts With Search Retargeting

Last month, we discussed how display media has evolved to be more quantitative in Why Search Marketers Are The Future Media Planners, and ironically, how the skillset held by search marketers has become more relevant to display media than the skill set held by current media planners. Using the real-time environment …

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Adobe To Acquire Digital Marketing Agency Efficient Frontier

Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn’t disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe’s Digital Marketing suite, which includes technologies and …

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Microsoft adCenter Launches Location Extensions In Ads

Microsoft has announced the launch of Location Extensions in adCenter, after mentioning plans for this, among other new features, nearly a year ago. The Location Extensions allow local business advertisers on Bing and Yahoo! search results to display their addresses and phone numbers within the ads, similar to the Location Extensions …

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Forrester Report: The Best PPC Bid Management Providers

Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who …

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Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective

A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and provides further evidence that the move bolstered …

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