Tag Archives: Microsoft Advertising

Facebook Import is now available in Microsoft Advertising

Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday. Why we care Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience …

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How and why you should pause paid search (for science)

I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search.  Not outright. Not all at once. But with the right structure …

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Microsoft Advertising to treat phrase match the same way Google Ads does

Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to “simplify keywords and improve your relevancy when reaching customers,” the announcement reads. This new treatment for phrase match will bring the platform in line with …

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Microsoft adCenter Adds Negative Keywords To Campaign Level

Microsoft announced that they now are allowing advertisers to use the negative keywords feature at the campaign level. This way, you can apply a negative keyword to all the ad groups within the campaign, as opposed to adding the negative keyword to each and every ad group. To add negative …

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Microsoft Office Live To Let Customers Purchase Ads On Ask.com

Ask Sponsored Listings is going to be added to Microsoft Office Live’s adManager Beta search advertising service. This is reportedly the first time in five years that two of the top five search engines have joined together to offer search engine ads to advertisers. This will enable those using Microsoft’s …

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Microsoft Scores Video Game Ad Deal With EA

Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last …

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