Tag Archives: Local Search Column

Local Is Social By Definition

Several years ago I was having lunch in a restaurant in New York with a couple of Yahoo executives, discussing the challenge of motivating people to rate local businesses. Yahoo was way ahead of the online curve back then, although now ratings and reviews of local businesses are seemingly everywhere …

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Using Images For Local SEO

Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a …

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The Future Of Rich Media On Local Sites

If a picture is worth a thousand words, then a video may speak volumes. Yet despite the popularity of rich media elsewhere on the Internet, the use of photos and videos on local sites is in its infancy. And with earbuds sprouting across the human landscape delivering podcasts on all …

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When Is Election Day?

Election Day in the United States was last week, right? In fact, that was the “other” Election Day—when periodically, we as citizens gather to exercise our right to vote for governors, mayors, city councils, propositions, initiatives, referendums, etc. While we perused the positioning statements of local candidates and cast our …

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A Thorny Issue: Detecting Mobile Search Click-Fraud

Search engines, Internet Yellow Pages and other mobile service companies are looking to aggressively deploy applications and advertising through wireless devices, and the iPhone has heated up the intensity another notch. Both Google and Yahoo claim a spike in local search queries coinciding with the iPhone’s launch, indicating that both …

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Usage Data May Be Your Site’s Most Valuable Asset

Some will proclaim that the most valuable asset for their web site is their: technology, merchandise, content, service, (fill in the blank), because without it, there is no there there. But the answer may actually be usage metrics. Without metrics, your stuff is there, but you are in the dark. …

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