Tag Archives: LinkedIn

LinkedIn introduces Event Ads and “boosted” posts

LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products, the professional networking platform also announced Custom Streaming integrations and Mobile Page Analytics. “Boosted” posts. Brands can now increase their post’s reach directly from their …

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How To Use LinkedIn To Improve Organic Visibility

I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, …

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6 Targeting Methods To Reach Your Business Audience Via LinkedIn

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads:  https://www.linkedin.com/ads/ LinkedIn Ads is …

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4 LinkedIn Recommendations For The B2B SEO Professional

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations happening each minute across LinkedIn Groups and …

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