Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014.
A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced campaigns loomed, just 65 percent said they feel optimistic compared to 2012.
Still, there is no sign of shrinking budgets. Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014.
Here’s a rundown where respondents are planning to increase PPC spend next year. Almost three-quarters plan to increase AdWords spend, while Bing edges out display and Facebook for planned budget increases.
A full 85 percent of PPC marketers said they plan to focus more on conversion rate optimization in 2014, more than any other area of focus including entering new ad networks, automation software or tag management.
You can download the full report here.
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