Recent Posts

Prabhakar Raghavan, Google's head of search appoints new leads

In June 2020, Google appointed a new head of Search, Prabhakar Raghavan. Now, Prabhakar Raghavan is making some leadership changes to help him run Google Search. The company has notified the employees impacted by this change this morning. What is not changing is that Google’s Vice President of Search, Pandu …

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Google Ads' continuous audience sharing is now available from sub-accounts

Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts. Continuous audience sharing settings in Google Ads. Image: Google. …

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The concerning future of the resilient keyword

It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an …

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Google announces product reviews algorithm update

Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a …

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