Recent Posts

Needs Assessment: Key 1st Step For Successful Search Marketing

My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs are established, in-house marketers must conduct a needs assessment for both the in-house search team and the Web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house …

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SearchCap: The Day In Search, July 13, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Needs Assessment: Key 1st Step For Successful Search Marketing My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs …

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Ask.com: Today's Google Free Alternative

Today’s the day we’re encouraging people to try Ask.com as part of our Google Free Fridays in July. But why is it happening on a Monday? Because I’m a day behind, as I explained last Friday. Shush, you! What’s that? Why do we hate Google so much to be promoting …

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The Link Saboteurs, And Why They Will Ultimately Fail

There’s an interesting thread over at SEOmoz about how some unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity and maybe even trigger some sort of rankings and/or reputational …

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Local Is Social By Definition

Several years ago I was having lunch in a restaurant in New York with a couple of Yahoo executives, discussing the challenge of motivating people to rate local businesses. Yahoo was way ahead of the online curve back then, although now ratings and reviews of local businesses are seemingly everywhere …

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Google Places Graphical Ads On Search Results Page

I reported at the Search Engine Roundtable on a WebmasterWorld thread that shows Google is showing a graphical ad for the search jason bourne. I spun the article at our new Sphinn site, and Danny Sullivan commented that Google has tried this once before. His NBC Scores Graphical Ads/Promos On …

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Google Sitemaps Offers New Warnings Within Webmaster Central

The Google Webmaster Central Blog announced more detailed warning are now being displayed to those using Google Sitemaps, when minor problem are spotted. Previously, Google showed any problem, be it large or small, as an error. Now small issues that are “confusing or inaccurate” are considered “warnings” and large issues …

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SuperPages Taps 1-800-Free411 For Mobile Distribution

Jingle Networks’ 1-800-Free411 and Idearc’s SuperPages have announced a distribution deal whereby SuperPages advertisers and will be accessible to Free411 callers. This is significant for both companies. It gives SuperPages strong mobile distribution for its advertisers, as part of a larger local search network. It also provides Jingle Networks with …

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