SearchCap: The Day In Search, August 15, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Leveraging Existing Assets For B2B SEO

    The typical B2B company often has plenty of literature available on its products and services. Once closely guarded as proprietary and available only to prospects vetted by the sales staff, this literature increasingly appears on company websites as B2B companies struggle to differentiate and distance themselves from competitors. While…

  • Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?

    The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs…

  • Reaction Towards Google’s New AdWords Promotion Formula Change

    A week ago today, I wrote about new changes coming to Google AdWords under the title of Want That Top Ad Position On Google? The Rules Are About To Change. As I explained, Google is changing some of the criteria on how an ad gets promoted from the normal sponsored…

  • Yahoo Local Gets A Sophisticated Makeover

    Yahoo is arguably the leader in local search, but others including Google, Microsoft and Yelp have been rapidly gaining. The search engine’s venerable Local site was in need of a refresh, which it has now received. With a redesign partly inspired by the Yahoo OurCity sites in India, the new…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Hot Items From Sphinn, Our Social News Sharing Site:


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